XM Satellite Radio



             


Wednesday, May 28, 2008

Satellite Radio Caters To A Lot Of Niche Markets

Satellite radio might be a fairly new creation, but it?s one that?s being readily embraced by lots of listeners. The biggest reason for this is the fact that most satellite radio providers have managed to dream up some great ways to target niche markets, making their overall packages look and sound incredible.

The simple truth is that many well rounded satellite radio services are becoming one of the best ways to receive news, information and music all the time, almost anywhere. These services provide a variety of niche programs that just can?t be matched on a regular local radio station.

While not all satellite radio providers offer the same types of programming, there are some commonalities between most when it comes to niches targeted. These include:

*Rock fans. Satellite radio just can?t be beaten for the number of rock and rock-related stations. From Top 40 and contemporary to oldies and alternatives, the rock stations on most satellite services are so many, it?s hard for fans not to find a song on they want to listen to.

*Country fans. Whoever said country wasn?t cool hasn?t listened to satellite radio. Most services provide niche stations that offer popular country, oldies and even some folk and bluegrass thrown in. Some services will have at least a channel (or several) dedicated to each type of music, too.

*News. With many satellite radio companies getting their news directly from some major outlets, what?s on the stations is generally fresh and breaking. This means those with satellite radio don?t have to miss out on big events during a drive or even while they?re working on the computer.

*Specialty channels. Some satellite radio providers even offer channels dedicated to specific bands. This is serious niche marketing, but some services find fans really enjoy the perk.

*Traffic. This is one of the neatest features offered by many satellite radio providers. Giving up to the minute traffic and weather reports on specific channels for each major metro area, it?s easy to keep up with what?s going on at home.

*Talk. With more channels than ever to dedicate to talk programs, satellite radio providers are starting to pull some very big names in the industry. From famous radio talk show hosts to even some major names in television, satellite radio is the place to turn for talk.

Targeting hundreds of niche markets at one, satellite radio providers are able to offer more than local stations hands down. It?s almost impossible to tune in and not find something worth listening to.

For more information on the ever expanding technology of satellite radio try visiting http://www.thesatelliteradiosite.com, a website that specializes in providing advice, tips and resources on what's the hottest satellite radio receiver that you can switch on to enjoy crystal clear, digital reception.

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Tuesday, May 27, 2008

Sirius Satellite Radio Offers Some Serious Options For The Ever Expanding Satellite Radio Industry

As the satellite radio craze continues to grow, more and more services are coming on board. Many of these offer a selection of listening options that?s expansive enough to put FM and AM stations combined to shame. One such service is Sirius satellite radio.

Sirius satellite radio offers a lot of the same things that other satellite providers do, but it has a few twists. Let?s go over the basics about satellite radio and then mention those twists.

First off, Sirius satellite radio, like other similar services, is offered on a subscription basis. This means those who want to be able to tune into the channels must pay to do so. Those who have can choose to receive the signals in their automobiles, offices, homes or even online. There are a variety of options on this front, making sure those who want to can listen to Sirius satellite radio just about anywhere.

The reason subscription services like Sirius satellite radio are so popular is the fact they can offer a variety ? both censored and not ? of everything from children?s music and pop to classics, comedy, news, weather, traffic and more. There?s no shortage of stations on services such as this.

Developing in a similar fashion to cable television, satellite radio providers like Sirius satellite radio have been able to cater to niche markets, as well. Since they have so many station possibilities open, they can include a variety of narrowly focused channels that FM and AM just can?t support. These options include such things as folk music, specialized talk radio and more. There are even stations dedicated to nothing but children?s music, pop, Top 40 and beyond.

Now, for those Sirius satellite radio twists mentioned earlier. This particular satellite radio provider is known for not only its music selection, but also its talk show hosts. With a reach that spans from Martha Stewart to Howard Stern, it?s little wonder these types of services are drawing niche crowds.

Another draw for providers such as Sirius satellite radio is the fact many of them give their customers automatic Internet access to all the programming. This means listeners can buy receivers and subscriptions for their cars and still listen at home or the office via computer speakers. This is a nice perk that many enjoy taking advantage of.

Sirius satellite radio is known for its expansive variety and the number of options subscribers have for actually tuning in. The service is considered one of the best when it comes to variety.

For more information on Sirius satellite radio try visiting http://www.thesatelliteradiosite.com, a website that specializes in providing advice, tips and resources on the ever expanding technology offered by satellite radio that you can switch on to enjoy crystal clear, digital reception.

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Thursday, May 22, 2008

Sirius Satellite Radio - Bringing Back the Independence

Sirius satellite radio is sometimes compared to cable TV, and in a way that comparison is valid. While cable opened up new channels, new programming, and eventually channels that could go around the censorship imposed by networks, satellite radio has to be received via subscription, and so has independent shows. Like the best of cable channels, many boast no commercials. One of Sirius' favorite advertisements is the claim of "100% commercial free music," which is made possible because of the monthly subscriptions paid by users.

Sirius satellite radio was previously known as CD radio, but changed their name in 1999. The way Sirius works is that there are three satellites in a constant orbit above North America to ensure coverage, and as of this writing Sirius provided a minimum of 69 different channels for music, and another 60 for sports, news, entertainment and other miscellaneous channels. Business wise, they work very much like cable. There are monthly subscriptions, low activation fees, and even a one time 'rate for a lifetime' subscription (around $500 as of this article).

While to some it seems like all these advertisements on television for Sirius Satellite Radio may have come from nowhere, in fact this company is based on a steady and smart business philosophy that has allowed them to grow rapidly. One of the main strategies to attract people to this new technology has been to obtain contractual deals with some big-name entertainers, both in music and in other subjects. For example, Martha Stewart and Lance Armstrong are both signed on Sirius Satellite Radio. One channel caters to the domestic crowd, the other to sports. These two shows bring in two different demographics of people, both of which will hopefully find enough other channels they like to keep re-subscribing.

Big name musicians often have their own shows. Jimmy Buffett, Bruce Springsteen, and the Rolling Stones are just a few of the major examples of stars who have their own shows or specials. In addition to this, it has also created specific niche channels like "Underground Garage" for garage rock, and "Outlaw Country" for alternative country music. This helps bring in the niche groups that may have smaller, but much more devoted, followings.

Of course nothing compared to the historical deal that Howard Stern signed which made headlines and forced his millions of listeners to grab a subscription to continue to listen to his show, something that millions were apparently ready to do. This huge shift has resulted in a giant base of listeners that guarantees that this is not a flash in the pan advance like the 8-track, but is a form of radio entertainment that is around to stay. For those who haven't tried it, Sirius Satellite radio has a wide variety of channels for just about everyone, and it might just be time to see what it has to offer you.

For more satellite uses please visit http://www.satelliteinnovation.com a popular satellite website that provides tips, advice and satellite resources. Try visiting our latest information page on Sirius satellite radio

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Saturday, March 29, 2008

Satellite Radio - what we should know about it?

Satellite radio becomes more and more popular. It is a choice of millions and the army of listeners is still growing. Three provider companies offer this service: XM Satellite Radio and Sirius Satellite Radio broadcast throughout the United States, Canada and Mexico and they are the major players on the market. The third one, WorldSpace, broadcasts to the rest part of the world (Europe, Asia and Africa). Each of the providers offers more than a hundred of entertainment and music channels, talk shows, sports games and many more. It also includes adult-oriented broadcasting, since FCC (Federal Communications Commission) does not regulate the industry. So, there's something for everyone.

The service is provided through subscription. In the United States the subscription cost varies from $10 to $15 per month for a single radio receiver and many people are unhappy with this fact. However satellite radio offers high quality sound and commercial free broadcast, and this fact make customers still enjoy the service.

As stated above, there are two major competitors on the US market: XM Satellite Radio and Sirius Satellite Radio. Both of the companies have their own broadcast systems. They transmit their signal at a different frequency and they require different equipment. For instance, if you wish to change your provider you will need to purchase a new receiver for the specific company. XM Satellite Radio has two satellites in geostationary orbit with funny names - Rock and Roll, which is quite enough to provide radio coverage throughout the United States. On the other hand Sirius Satellite Radio employs three satellites in an elliptical orbit. This scheme gives a greater redundancy in case any of the satellites fails. In addition, both of the companies have spare satellites that can be used when they are needed.

Both companies have partnered with major automobile manufacturers and dealers to equip new vehicles with satellite radio receivers. This increases the chance that car buyers will become subscribers. Over the past three years the number of cars with an installed satellite radio receiver has tripled.

Besides the car satellite radio receivers there are units for home stereo systems. Plus, you can make your choice towards a portable radio receiver, which has built in antenna and you can listen to it with headphones. You can take this type of radio wherever you go. Almost all the satellite radio receivers have an advantage over traditional FM and AM radio receivers: they display the name and artist of song programs, as well as the channel.

The growing demand has shown that satellite radio industry has a great future. Like a cable television it has become a necessary part of our information environment. And there is no reason to stay apart. With the variety of options on the market you can make the right choice.

For more information about satellite radio and other consumer electronics equipment visit Radio Shack.com.

David Hunter is an author from California. And he likes playing golf.

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Saturday, January 19, 2008

Your Options for Buying a Satellite Radio Player

Americans are slowly changing the way that they listen to music.  Instead of listening to limited radio stations that are sometimes filled with commercials, people are now getting their music through satellite radio. 

Sirius and XM are the top suppliers of satellite radio.  To listen to this amazing, commercial free programming all listeners will need a satellite radio player.  If you are interested in making the switch from traditional radio programming to satellite radio then you have four options when it comes to selecting a player.

(1)  Satellite Radio Players for the Car

When you are in your car, how often do you turn the radio on?  Since the majority of Americans listen to music when they are in their vehicle, satellite radio players for the car are always in demand.  Satellite radio players that are designed for cars often come in two varieties.  There are some players that can be inserted where a traditional car radio goes.  These players would require a mounting plate.  Circle or other shaped players can be mounted on the dashboard or the ceiling of vehicle. 

The average price for satellite radio players designed for the car is between $70 and $150.


(2)  Portable Satellite Radio Players

In addition to satellite radio, other advancements in music include Ipods and MP3 players.  These products are popular because they are portable.  One thing that many individuals, maybe even yourself included, do not know about satellite radios is that some of them are also portable.  These portable players are most commonly used when exercising or traveling on foot. 

The average price for a portable satellite radio is between $200 and $350.


(3)  Home-based Satellite Radio Players

Satellite radio players that are designed for home are similar to the above mentioned players; however, they are often stationary.  Home-based satellite radios come in a wide variety of different designs. The different design options make it possible to match a player with a particular home d?cor color or style.  Due to the size of most home satellite radios, they are often unable to be used in vehicles or as portable players.

The average price for a home-based satellite radio player is between $100 and $400.


(4)  AllinOne Satellite Radios

If you are music lover then it is likely that the above mentioned satellite radio players appealed to you, but what if all of them did?  Purchasing a satellite radio player for the home, vehicle, and another one to take with wherever you go can get fairly expensive.  All-in-one satellite radios are a solution to that potentially expensive problem.  All-in-one satellite radios are small enough so they can be transported whenever you go and they can also be used in the home or in your car. 
 
The average price of an all-in-one satellite player is between $150 and $350.

The features found on a satellite radio player will all depend on the manufacturer; however, there are some common product features.  The majority of satellite radio players come with rechargeable batteries, full color displays, channel presents, a remote control, and song storage.  Portable players are likely to come with headphones and a belt clip.  Satellite radios that are designed for the vehicle are likely to come with stands, suction cups, and other dashboard accessories. 

If you are interested in subscribing to a commercial-free satellite radio service then you will need at least one of the above mentioned satellite radio players.  Of course, you have the final decision when it comes to selecting a particular player, but you should know that all-in-one satellite radio players are now the most popular.  All-in-one satellite radios give you the ability to hook the player up to your car speakers, your speakers at home, or your headphones.  To most Americans, the features are well worth the price. 

Matt Barstow offers valuable tips and information about satellite radio, players, and services. Read his latest report answering the most popular questions about satellite radio. http://www.satellite-radio-review.net

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Friday, January 18, 2008

What You Need To Know About XM Satellite Radio

Satellite radio is catching on like wildfire these days and as more consumers actually gain experience with it, they come to appreciate it's benefits and get on board with this new technology. There are two main satellite radio service providers and they are Sirius and XM, but for this article let's just focus on what you need to know about XM satellite radio.

First of all, satellite radio is a new way of broadcasting radio signals that eliminates most of the problems and shortcomings of standard radio broadcasts. For instance, haven't you found it annoying that after you travel about 30 - 50 miles across country, you have to change the radio station because the one you are listening to fades out and becomes unlistenable? Well, satellite radio solves that problem as the radio signal is recorded digitally and transmitted to satellites that orbit the earth high in the atmosphere. Since there are no obstacles or obstructions between them and the listeners here on the ground, you can literally travel from coast to coast and keep listening to the same radio station as you do.

XM radio offers over 100 channels of radio programming too that runs the gamut from every kind of music you can imagine, to talk radio, sports programming, and much more. You can always find something good to listen to on XM radio, and they keep adding even more popular programming content as they go on. For instance, XM has recently added a channel called "Oprah & Friends" that will feature Oprah herself and many of the popular personalities from her show. They have also brought Bob Dylan on board to host a weekly show for music fans across the country. And more of this kind of original programming can be expected to arrive on XM in the near future.

One of the big advantages of XM satellite radio though is the ability to listen to it generally free of commercial interruptions. Because it is a subscription based service, there is no need to sell on-air advertising, and that simply means that listeners get more of what they really want, the programming that they signed up for. The service is very inexpensive at only $9.95 a month, so it's affordable by almost everyone.

You will have to purchase the receiving equipment necessary to decode the radio signal, in order to listen to it, but there is a wide array of electronics products that cater to XM radio. You can find units specifically made for your car, your home stereo, and even those that can be switched back and forth whenever you want. In fact, XM is also leading the industry by providing portable units from Samsung and Pioneer that can play XM radio wherever you are and also play MP3s, WMA files, and even recorded XM content too.

So why not consider joining the almost 6 million subscribers that are currently already on board and enjoy the breakthrough radio broadcasting technology from XM satellite radio?
 

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Monday, January 14, 2008

Satellite Radio News

Satellite Radio has become a very popular alternative to broadcast radio since its first release. It did take a while for the two competitors of satellite radio, Sirius and XM, to begin gaining customers. Equipment was expensive and bulky. There is also a monthly fee for the service, where broadcast radio is free. Satellite does have a few advantages against broadcast that helped it gain momentum more each year. There are very few channels on satellite radio that have commercials. This is very similar to premium cable television like HBO or Showtime...they cost extra but have no commercials. Another great feature Satellite Radio offers is quality that you cannot find in broadcast radio. Satellite radio is a digital signal that sounds cleaner and has virtually no static because with digital signals you either have close to full quality or nothing at all. Satellite also offers coast to coast coverage so you do not have to search for a local station when you travel. Recent technology moves have helped the receiver end of satellite radio tremendously. Car manufacturers now offer satellite equipment built in to new cars so that there is nothing to buy, just the monthly service fee. Some car companies like GMC only offer XM capability, but many companies offer you to choose either but not both. Car manufacturers also offer much more high end stereos that can utilize the benefits of a digital signal. They use this as a sales pitch to show how good their stereos really are. Satellite does have new competition that is broadcast for free like analog radio. HD Radio will be broadcast by many local stations in the near future offering better quality than satellite radio. This is much like television stations that broadcast HD TV locally. There are still commercials, but clear sound and music information about artists is available by any HD Radio equipped stereo. Only the future will tell if people are willing to shell out the dough to avoid commercials.

David Stone has more than 20 years experience in the electronics and technology field. Find more great information at Find the latest information and more at http://all-satellite-radio.info/.

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How Does Satellite Radio Work

It looks like satellite radio is here to stay. With the availability of equipment and the benefits the service has to offer, it seems more and more people are choosing to use satellite radio. If you are wondering how satellite radio works, read on.

Satellite radio offers you commercial free radio. No more static, no more interrupted broadcasts; just hour after hour of uninterrupted music. And you won?t lose your favorite radio station as you cross the state. But you will have to pay for all this convenience.

Your dependable traditional radio won?t work for satellite radio, so you?ll need to purchase a new radio and you will need to have it installed (unless you are purchase a portable system). The price of the new radio varies depending on the model you choose. You?ll also need to pay an activation fee and a monthly fee.

Think of satellite radio as an extension of cable. For your monthly fee you?ll get edgier and less censored programming, innovative programming, more channels, and specialty channels. As an added convenience, while you?re listening to the music you?ll see the name of the song and the artist name displayed which means no more confusion about whose song is playing.

Back in 1992 the FCC allocated the 2.3 GHz or S band for nationwide broadcasting of satellite based DARS. Four companies applied for licensing and two were granted licenses. The two that were granted licenses were Sirius and XM. Both already had satellites in orbit.

They operate by beaming their programming to their satellite, which then transmits the signal to the ground. Your satellite radio then picks up the channel you have selected to listen to.

For listeners that live in urban areas satellite signals can become interrupted, so the satellite providers also beam the signal to ground repeaters to ensure that doesn?t happen.

Sirius was the first to offer commercial free programming on its music channels, but both Siruis and XM now have commercial free programming. Both are competitively priced. Currently, XM offers over 160 commercial free channels. Sirius has over 125 commercial free channels.

The special programming that Siruis and XM carry is the deciding factor of which service to choose for many people. Sirius carries NFL football games; XM carries college games. XM carries NASCAR races; Siruis has a Playboy channel. Sirius carries Howard Stern; XM carries Oprah.

Satellite radio is no longer the radio of the future. It?s the radio of today, and is being chosen over traditional radio programming by more and more people every day.

Gray Rollins is a featured writer for SatelliteCritique.com. For our satellite radio guide and for satellite radio reviews, visit us.

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Saturday, December 15, 2007

Satellite Radio & Shock Jocks: Shock Jocks: Howard Stern Bad Boy of the Airwaves

The term Shock Jock has become well known since the 1980s. These bad boys of the airwaves have happily stomped on and disregarded the FCC regulations to the delight - and at times, disgust of their audiences. The rule of thumb in the Shock Jock entertainment form is, the more disturbing, shocking, and politically incorrect the show - the better.

Howard Stern, one of the highest paid radio personalities in broadcast history is the one who is responsible for the phrase Shock Jock Howard Stern has proclaimed himself King of the Media With his great success he pioneered what is known as Shock Jock radio programs. It is commonly believed that Howard Sterns exploitation of women, sex and his discrimination of certain ethnic groups is one of the main ingredients for his success. Howard Stern is the most fined personality in radio and actually encourages the fines and touts these FCC fines as if they were medals of Honor. The Howard Stern radio show was the beginning of a revolution in radio.

The Ingredients of Shock Jock Success

What is it about this type of radio program that brings so much success to these bad boys of the airwaves? The total shock value of their programs is one of the main ingredients to their success. For example, on one of Howard Sterns radio shows, he convinced a female caller to have phone sex with him on the air. He made deep buzzing noises into his microphone, and had her sit on a speaker with the volume turned up until she reached an on-the-air orgasm. Another notorios example occurred on DC101 Radio in Washington D.C. in which Stern called Air Florida Airlines and asked what the fare was for a one-way ticket from National Airport to the 14th Street Bridge. He was making light of the crash of an Air Florida flight into Washington D.C.'s 14th Street Bridge one day earlier, on January 13, 1982. That June 29, Stern was fired from DC-101 radio after being suspended for criticizing his station management and two other radio stations.

The number of commercials aired during his radio show has greatly increased from the 1980s to the present. Though Howard Stern has brought much critisism to this form of entertainment, he still seems to be able to draw hords of listeners. Despite the provocative content of Stern's showor perhaps because of itmany listeners and critics consider Stern to be a talented on-air personality and formidable interviewer.

The FCC and the Broadcast Industry Cracksdown

Howard Sterns fame has brought out a number of imitation "shock jocks" who try to top Stern in terms of offensiveness and rudeness, but these imitators have found themselves with more troubles to worry about than listener ratings. In 2002 fellow Infinity Broadcasting Corporation jocks Opie and Anthony had their nationally syndicated WNEW-FM "extreme talk" show cancelled after they managed to get a couple to engage in sexual intercourse at St. Patrick's Cathedral in New York City, then airing a running commentary of the act on their show.

Though Sterns show is generally considered not to be as offensive as Opie and Anthony, on February 25, 2004, Clear Channel Communications "indefinitely suspended" him from six markets because of alleged indecency. The broadcasted show that brough so much retribution, featured Rick Salomon, whose sole claim to fame is the release of video showing him having sex with Paris Hilton.

During this show Stern held a sexually-oriented interview with Soloman, asking him graphic questions about anal sex. This came only a day after Clear Channel fired Bubba the Love Sponge for nearly the same reason.

This is considered to be part of a crackdown triggered by the Super Bowl XXXVIII halftime show controversy. Because Clear Channel and some of its executives have donated over $200,000 to the Republican Party, Stern claims the company was trying to penalize him for his ruthless criticisms of President George W. Bush. He endorsed John Kerry in the 2004 U.S. presidential campaign, and encouraged listeners to vote for him.

On April 8, 2004, Clear Channel Communications announced it would "permanently terminate" its relationship with the shock jock after being fined $500,000 by the FCC. However, on July 19, Stern returned to four of the six markets Clear Channel taken him off of, and added five new ones to his list this time on Infinity-owned stations. In August, he returned to a fifth market, Miami, on an independent station. His return was greeted with controversy as the Miami Dolphins threatened to terminate their broadcast deal with the station if they did not fire him.

As a result of the this type of shows offensive practices there have been enormous fines as well as even more dire consequences to the personalities known as Shock Jocks Though the fines to these areas of broadcasting mounted up over the years in the most part the it was tolerated until era of the Janet Jackson scandal. With this broadcast scandal - tolerance went out the window and in came fierce regulation of the broadcast world.

Shock Jocks Turn To Satellite Radio

Like satellite television, Satellite radio is not marketed to any one demographic more than any other. The concept behind satellite radio is very basic. Satellite audio's model is a basic copy of Satellite television. XM Satellite Radio and Sirius Radio both have looked at DirecTV's success and set out to attract the same market to its product.

In the United States, two companies have monopolized satellite radio: XM Satellite Radio and Sirius Satellite Radio. XM has a 100,000 Sq. Ft. broadcasting facility in Washington DC as well as some satellite offices in New York. Sirius broadcasts out of New York City. They both require a person to buy equipment ranging from $200 to $500 in order to receive the signal, and they both have similar methods for dealing with spots not conducive to satellite coverage.

Originally some XM music channels had commercials, while Sirius was commercial-free. Since February 2004 XM has 68 Commercial-Free Music Channels, 33 Channels of News, Sports, Talk & Entertainment, 21 dedicated Channels of XM Instant Traffic & Weather. Sirius has 65 music-only channels as well as traffic and weather reports for major cities. XM operates on 2 geostationary satellites while Sirius uses 3 geosynchronous satellites. Both services are available mainly via portable receivers in automobiles, but both have many accessories so you can listen at home through your stereo, with a portable boombox, or online through your computer.
Local repeaters, on the same satellite frequencies, allow XM and Sirius's signals to be available even if the view of the satellite is blocked. As of June 30, 2004, XM claimed 2.1 million subscribers, and Sirius claimed 400,000.

Car manufacturers have been installing satellite radio receivers in some models for a few years now, and several models of portable satellite radio receivers are available from a variety of electronics companies

Howard Stern heads for Satellite Radio

On October 6, 2004, Stern announced on his show that he has signed a five year, $500 million deal with the satellite radio service Sirius. The deal, which takes effect on January 1, 2006, would enable Stern to broadcast his show without restrictions imposed by the FCC. The deal would permit Howard Stern to program two additional Sirius channels, one of which would be available at an extra charge to subscribers.

Opie and Anthony

Opie and Anthony are hosts of the satellite radio program 'The Opie and Anthony Show.' The show is based in New York City and airs on XM Satellite Radio. The show was previously on WNEW-FM in New York and WAAF-FM in Boston.
Opie and Anthony's crude style of entertainment has earned them the status of the elite of "shock jocks"
The pair signed a contract with XM on August 5, 2004 and started broadcasting October 4th of the same year. They had remained off-the-air for about two years as Infinity Broadcasting, their previous employer, held them to their contract as well as their no-compete clause. On XM satellite radio, O&A are no longer bound by FCC regulations regarding language and content, thus curses and pollitically incorrect humor are common on their show.

There is some concern that with the initialization of satellite radio that mainstream media will begin to be monoplized by a few companies and many radio stations go off the air. Though it is important to safe guard the media from monopolization of the few, the future of the airwaves are in the heavens with satellite radio.

Howard Stern, one of the highest paid radio personalities in broadcast history is the one who is responsible for the phrase Shock Jock Howard Stern has proclaimed himself King of the Media With his great success he pioneered what is known as Shock Jock radio programs. It is commonly believed that Howard Sterns exploitation of women, sex and his discrimination of certain ethnic groups is one of the main ingredients for his success. Howard Stern is the most fined personality in radio and actually encourages the fines and touts these FCC fines as if they were medals of Honor. The Howard Stern radio show was the beginning of a revolution in radio.

The Ingredients of Shock Jock Success

What is it about this type of radio program that brings so much success to these bad boys of the airwaves? The total shock value of their programs is one of the main ingredients to their success. For example, on one of Howard Sterns radio shows, he convinced a female caller to have phone sex with him on the air. He made deep buzzing noises into his microphone, and had her sit on a speaker with the volume turned up until she reached an on-the-air orgasm. Another notorios example occurred on DC101 Radio in Washington D.C. in which Stern called Air Florida Airlines and asked what the fare was for a one-way ticket from National Airport to the 14th Street Bridge. He was making light of the crash of an Air Florida flight into Washington D.C.'s 14th Street Bridge one day earlier, on January 13, 1982. That June 29, Stern was fired from DC-101 radio after being suspended for criticizing his station management and two other radio stations.

The number of commercials aired during his radio show has greatly increased from the 1980s to the present. Though Howard Stern has brought much critisism to this form of entertainment, he still seems to be able to draw hords of listeners. Despite the provocative content of Stern's showor perhaps because of itmany listeners and critics consider Stern to be a talented on-air personality and formidable interviewer.

The FCC and the Broadcast Industry Cracksdown

Howard Sterns fame has brought out a number of imitation "shock jocks" who try to top Stern in terms of offensiveness and rudeness, but these imitators have found themselves with more troubles to worry about than listener ratings. In 2002 fellow Infinity Broadcasting Corporation jocks Opie and Anthony had their nationally syndicated WNEW-FM "extreme talk" show cancelled after they managed to get a couple to engage in sexual intercourse at St. Patrick's Cathedral in New York City, then airing a running commentary of the act on their show.

Though Sterns show is generally considered not to be as offensive as Opie and Anthony, on February 25, 2004, Clear Channel Communications "indefinitely suspended" him from six markets because of alleged indecency. The broadcasted show that brough so much retribution, featured Rick Salomon, whose sole claim to fame is the release of video showing him having sex with Paris Hilton.

During this show Stern held a sexually-oriented interview with Soloman, asking him graphic questions about anal sex. This came only a day after Clear Channel fired Bubba the Love Sponge for nearly the same reason.

This is considered to be part of a crackdown triggered by the Super Bowl XXXVIII halftime show controversy. Because Clear Channel and some of its executives have donated over $200,000 to the Republican Party, Stern claims the company was trying to penalize him for his ruthless criticisms of President George W. Bush. He endorsed John Kerry in the 2004 U.S. presidential campaign, and encouraged listeners to vote for him.

On April 8, 2004, Clear Channel Communications announced it would "permanently terminate" its relationship with the shock jock after being fined $500,000 by the FCC. However, on July 19, Stern returned to four of the six markets Clear Channel taken him off of, and added five new ones to his list this time on Infinity-owned stations. In August, he returned to a fifth market, Miami, on an independent station. His return was greeted with controversy as the Miami Dolphins threatened to terminate their broadcast deal with the station if they did not fire him.

As a result of the this type of shows offensive practices there have been enormous fines as well as even more dire consequences to the personalities known as Shock Jocks Though the fines to these areas of broadcasting mounted up over the years in the most part the it was tolerated until era of the Janet Jackson scandal. With this broadcast scandal - tolerance went out the window and in came fierce regulation of the broadcast world.

Shock Jocks Turn To Satellite Radio

Like satellite television, Satellite radio is not marketed to any one demographic more than any other. The concept behind satellite radio is very basic. Satellite audio's model is a basic copy of Satellite television. XM Satellite Radio and Sirius Radio both have looked at DirecTV's success and set out to attract the same market to its product.

In the United States, two companies have monopolized satellite radio: XM Satellite Radio and Sirius Satellite Radio. XM has a 100,000 Sq. Ft. broadcasting facility in Washington DC as well as some satellite offices in New York. Sirius broadcasts out of New York City. They both require a person to buy equipment ranging from $200 to $500 in order to receive the signal, and they both have similar methods for dealing with spots not conducive to satellite coverage.

Originally some XM music channels had commercials, while Sirius was commercial-free. Since February 2004 XM has 68 Commercial-Free Music Channels, 33 Channels of News, Sports, Talk & Entertainment, 21 dedicated Channels of XM Instant Traffic & Weather. Sirius has 65 music-only channels as well as traffic and weather reports for major cities. XM operates on 2 geostationary satellites while Sirius uses 3 geosynchronous satellites. Both services are available mainly via portable receivers in automobiles, but both have many accessories so you can listen at home through your stereo, with a portable boombox, or online through your computer.
Local repeaters, on the same satellite frequencies, allow XM and Sirius's signals to be available even if the view of the satellite is blocked. As of June 30, 2004, XM claimed 2.1 million subscribers, and Sirius claimed 400,000.

Car manufacturers have been installing satellite radio receivers in some models for a few years now, and several models of portable satellite radio receivers are available from a variety of electronics companies

Howard Stern heads for Satellite Radio

On October 6, 2004, Stern announced on his show that he has signed a five year, $500 million deal with the satellite radio service Sirius. The deal, which takes effect on January 1, 2006, would enable Stern to broadcast his show without restrictions imposed by the FCC. The deal would permit Howard Stern to program two additional Sirius channels, one of which would be available at an extra charge to subscribers.

Opie and Anthony

Opie and Anthony are hosts of the satellite radio program 'The Opie and Anthony Show.' The show is based in New York City and airs on XM Satellite Radio. The show was previously on WNEW-FM in New York and WAAF-FM in Boston.
Opie and Anthony's crude style of entertainment has earned them the status of the elite of "shock jocks"
The pair signed a contract with XM on August 5, 2004 and started broadcasting October 4th of the same year. They had remained off-the-air for about two years as Infinity Broadcasting, their previous employer, held them to their contract as well as their no-compete clause. On XM satellite radio, O&A are no longer bound by FCC regulations regarding language and content, thus curses and pollitically incorrect humor are common on their show.

There is some concern that with the initialization of satellite radio that mainstream media will begin to be monoplized by a few companies and many radio stations go off the air. Though it is important to safe guard the media from monopolization of the few, the future of the airwaves are in the heavens with satellite radio.


Reno Charlton is an experienced freelance copywriter and an award-winning childrens author from the United Kingdom. You can read more of her informative articles on satellite radio at http://www.car-satellite-radio.com.

 

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