Satellite Radio Caters To A Lot Of Niche Markets

Satellite radio might be a fairly new creation, but it?s one that?s being readily embraced by lots of listeners. The biggest reason for this is the fact that most satellite radio providers have managed to dream up some great ways to target niche markets, making their overall packages look and sound incredible.

The simple truth is that many well rounded satellite radio services are becoming one of the best ways to receive news, information and music all the time, almost anywhere. These services provide a variety of niche programs that just can?t be matched on a regular local radio station.

While not all satellite radio providers offer the same types of programming, there are some commonalities between most when it comes to niches targeted. These include:

*Rock fans. Satellite radio just can?t be beaten for the number of rock and rock-related stations. From Top 40 and contemporary to oldies and alternatives, the rock stations on most satellite services are so many, it?s hard for fans not to find a song on they want to listen to.

*Country fans. Whoever said country wasn?t cool hasn?t listened to satellite radio. Most services provide niche stations that offer popular country, oldies and even some folk and bluegrass thrown in. Some services will have at least a channel (or several) dedicated to each type of music, too.

*News. With many satellite radio companies getting their news directly from some major outlets, what?s on the stations is generally fresh and breaking. This means those with satellite radio don?t have to miss out on big events during a drive or even while they?re working on the computer.

*Specialty channels. Some satellite radio providers even offer channels dedicated to specific bands. This is serious niche marketing, but some services find fans really enjoy the perk.

*Traffic. This is one of the neatest features offered by many satellite radio providers. Giving up to the minute traffic and weather reports on specific channels for each major metro area, it?s easy to keep up with what?s going on at home.

*Talk. With more channels than ever to dedicate to talk programs, satellite radio providers are starting to pull some very big names in the industry. From famous radio talk show hosts to even some major names in television, satellite radio is the place to turn for talk.

Targeting hundreds of niche markets at one, satellite radio providers are able to offer more than local stations hands down. It?s almost impossible to tune in and not find something worth listening to.

For more information on the ever expanding technology of satellite radio try visiting http://www.thesatelliteradiosite.com, a website that specializes in providing advice, tips and resources on what's the hottest satellite radio receiver that you can switch on to enjoy crystal clear, digital reception.

Sirius Satellite Radio Offers Some Serious Options For The Ever Expanding Satellite Radio Industry

As the satellite radio craze continues to grow, more and more services are coming on board. Many of these offer a selection of listening options that?s expansive enough to put FM and AM stations combined to shame. One such service is Sirius satellite radio.

Sirius satellite radio offers a lot of the same things that other satellite providers do, but it has a few twists. Let?s go over the basics about satellite radio and then mention those twists.

First off, Sirius satellite radio, like other similar services, is offered on a subscription basis. This means those who want to be able to tune into the channels must pay to do so. Those who have can choose to receive the signals in their automobiles, offices, homes or even online. There are a variety of options on this front, making sure those who want to can listen to Sirius satellite radio just about anywhere.

The reason subscription services like Sirius satellite radio are so popular is the fact they can offer a variety ? both censored and not ? of everything from children?s music and pop to classics, comedy, news, weather, traffic and more. There?s no shortage of stations on services such as this.

Developing in a similar fashion to cable television, satellite radio providers like Sirius satellite radio have been able to cater to niche markets, as well. Since they have so many station possibilities open, they can include a variety of narrowly focused channels that FM and AM just can?t support. These options include such things as folk music, specialized talk radio and more. There are even stations dedicated to nothing but children?s music, pop, Top 40 and beyond.

Now, for those Sirius satellite radio twists mentioned earlier. This particular satellite radio provider is known for not only its music selection, but also its talk show hosts. With a reach that spans from Martha Stewart to Howard Stern, it?s little wonder these types of services are drawing niche crowds.

Another draw for providers such as Sirius satellite radio is the fact many of them give their customers automatic Internet access to all the programming. This means listeners can buy receivers and subscriptions for their cars and still listen at home or the office via computer speakers. This is a nice perk that many enjoy taking advantage of.

Sirius satellite radio is known for its expansive variety and the number of options subscribers have for actually tuning in. The service is considered one of the best when it comes to variety.

For more information on Sirius satellite radio try visiting http://www.thesatelliteradiosite.com, a website that specializes in providing advice, tips and resources on the ever expanding technology offered by satellite radio that you can switch on to enjoy crystal clear, digital reception.

Fantastic Variety Of Satellite Radio Receiver Options Gives Listeners Plenty Of Choice

One of the biggest perks about a satellite radio subscription is the choice that?s involved. From choice in programming options to choice in satellite radio receiver models, this type of radio is personalized from beginning to end.

Getting signed up for a satellite radio service will generally require buying a subscription. Once that?s done, the only other thing needed is a satellite radio receiver that?s designed to pick up the service in question. When it comes to most satellite companies, the options in receivers are pretty broad, allowing listeners to tune in just about anywhere.

When buying a satellite radio receiver from a company other than the provider itself, do make certain the device will work with the service you have chosen. Beyond that, the options available to receive these signals is pretty amazing.

Let?s look at some of the most common satellite radio receiver possibilities:

* Built in car receiver. Many automobile makers include satellite radio receiver models in their newer vehicles. Sometimes subscriptions are even offered along with the purchase. These receivers come with the stock radio receiver in the vehicles, which means if a replacement is chosen, the satellite radio receiver might need to be replaced, as well.

* Plug-in car receiver. Some satellite radio receiver models are fairly portable, but still meant for automobile use. These can be moved from vehicle to vehicle, so they go where ever their owner does. There are even some that work with car radios and other portable type radios, too. This means a person can listen in their car and then unplug for connection in the office or at home on a boom box or other radio device.

* Home receiver. Some satellite radio receiver options include those that are meant for in-home use. These either hook up to a regular radio or stereo system or are standalone to provide satellite radio reception at home.

* Portable devices. Many different portable devices are now being designed to double as satellite radio receiver models. This means MP3 players, for example, can play stored music or tune into options on the satellite.

* Computers. Most major satellite radio companies allow customers? home computers to double as a satellite radio receiver. This allows streaming music or programming over a broadband connection. This type of receiver is generally allowed for use even when a subscription is purchased for a single vehicle.

The choices of satellite radio receiver models just keeps getting better and better. As these services continue to grow and gain in popularity, it?s not inconceivable satellite radio will be found on just about any electronic device imaginable.

Isn't it time you started to enjoy the digitally clear reception of satellite radio? For more information on what type of satellite radio receiver you can purchase today, try visiting http://www.thesatelliteradiosite.com, the website for resources, tips and advice to help introduce you to the world of XM Radio or Sirius satellite radio. You don't know what you're missing.

All About Satellite Radio Services in United States

Introduction

When it comes to satellite radio services, the situation in United States is pretty similar to the satellite TV market where there are two major service providers involved in the business ? XM Satellite Radio and Sirius Satellite Radio. Sirius's original programming originates from its studios in New York, while XM Radio's studios are based in Washington, D.C. There are rumors and news about the possibility of merging between these two satellite radio providers but no solid news had been released at the date of writing.

Both XM and Sirius charge their customers on monthly basis. Individual users normally pay not more than $15 per month to enjoy hundred of radio programming; while business owners need to pay more (about $25/mo for Sirius) in case they wish to use the radio channels as their business background music (a caf? for example). Since year 2005, Sirius offers a one time fee of nearly $500 valid for the lifetime of the equipments.

As for their popularity, XM claimed that they got more than 7.6 million of subscribers at the beginning of year 2007; Sirius on the other side claimed 6 million subscribers. A critical strategy that brings success to satellite radio provider is that they partnered up with auto-makers. Satellite radio equipments are offered as original equipments in the car model. BMW, MINI, Mercedes, FORD, Honda, and many more are now the sole partners for Sirius Satellite Radio on the expansions.

What?s so great about satellite radio services?

Despite the monthly subscription fees, satellite radio comes in a few advantages that conventional AM/FM radio that cannot compete. One of the major plus points with satellite radio service is that most of the music stations are free of irritating commercial breaks. As satellite radio providers run their business via user?s subscription fees, the bulk of the income source from the listeners, not the advertisers. Thus, satellite radio providers manage to provide a great number of commercial-free music channels in their package.

Besides commercial-free channels, satellite radio also stand in front of AM/FM radio as they provide the best sound quality in radio broadcasting. AM/FM reception is often interrupted by weak signals, which then influence the quality of the sounds. Such problem will not happen with satellite radio as the signals are static-free.

Also, satellite radio is highly portable, which means the same satellite radio shows can be listened with your Hi-Fi in your living room, or the boombox in your car, or even on your personal computer with Internet connection.

On top of all these reasons, satellite radio also stands out with its uncensored radio shows. Currently both Sirius and XM are offering quite a few 100% uncensored radio programming, which for sure you cannot get with the ordinary AM/FM radios. And before you ask, yes, you will get Howard Stern's show with satellite radio (Sirius Satellites).

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Article by Teddy

Sirius Satellite Radio - Bringing Back the Independence

Sirius satellite radio is sometimes compared to cable TV, and in a way that comparison is valid. While cable opened up new channels, new programming, and eventually channels that could go around the censorship imposed by networks, satellite radio has to be received via subscription, and so has independent shows. Like the best of cable channels, many boast no commercials. One of Sirius' favorite advertisements is the claim of "100% commercial free music," which is made possible because of the monthly subscriptions paid by users.

Sirius satellite radio was previously known as CD radio, but changed their name in 1999. The way Sirius works is that there are three satellites in a constant orbit above North America to ensure coverage, and as of this writing Sirius provided a minimum of 69 different channels for music, and another 60 for sports, news, entertainment and other miscellaneous channels. Business wise, they work very much like cable. There are monthly subscriptions, low activation fees, and even a one time 'rate for a lifetime' subscription (around $500 as of this article).

While to some it seems like all these advertisements on television for Sirius Satellite Radio may have come from nowhere, in fact this company is based on a steady and smart business philosophy that has allowed them to grow rapidly. One of the main strategies to attract people to this new technology has been to obtain contractual deals with some big-name entertainers, both in music and in other subjects. For example, Martha Stewart and Lance Armstrong are both signed on Sirius Satellite Radio. One channel caters to the domestic crowd, the other to sports. These two shows bring in two different demographics of people, both of which will hopefully find enough other channels they like to keep re-subscribing.

Big name musicians often have their own shows. Jimmy Buffett, Bruce Springsteen, and the Rolling Stones are just a few of the major examples of stars who have their own shows or specials. In addition to this, it has also created specific niche channels like "Underground Garage" for garage rock, and "Outlaw Country" for alternative country music. This helps bring in the niche groups that may have smaller, but much more devoted, followings.

Of course nothing compared to the historical deal that Howard Stern signed which made headlines and forced his millions of listeners to grab a subscription to continue to listen to his show, something that millions were apparently ready to do. This huge shift has resulted in a giant base of listeners that guarantees that this is not a flash in the pan advance like the 8-track, but is a form of radio entertainment that is around to stay. For those who haven't tried it, Sirius Satellite radio has a wide variety of channels for just about everyone, and it might just be time to see what it has to offer you.

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Why You Should Choose Satellite Radio from Sirius and XM

A satellite radio is a special radio that receives signals broadcast by satellite. This allows the listener to follow a single channel no matter where they are because the signal's reach is not limited by station power and curvature of the Earth. Satellite radio, also called digital radio, offers commercial and distortion free, CD quality music beamed to your car radio or home stereo from space.

We all have our favorite radio stations that we preset into our car radios or home stereos, flipping between stations as we drive to and from work, on errands and around town. But when you travel too far away from the source station, the signal breaks up and fades into static. Most radio signals can only travel about 30 or 40 miles from their source. On long trips passing through different cities, you might have to change radio stations every hour or so as the signals fade in and out. Obviously, it's not much fun scanning through static trying to find something to listen to.

Imagine a radio station that can broadcast its signal from more than 22,000 miles away, and then come through on your car radio or home stereo with complete clarity. You could drive from Anchorage, Alaska to Miami, Florida, without ever having to change the radio station! Not only would you ever hear static interfering with your favorite tunes, but the music would be interrupted by no commercials. Welcome to the world of satellite radio....commercial and distortion free listening from coast to coast!

Car manufacturers have installed satellite radio receivers in some of the latest model automobiles, and electronics companies have launched several models of portable satellite radio receivers. Satellite radio is also available for the home for commercial and distortion free listening enjoyment!

What are the two types of satellite radio?

In the United States, there are XM and Sirius.

XM is a service in the United States that provides digital programming directly from two satellites (nicknamed "Rock" and "Roll") in geostationary orbit above the equator, and a network of ground-based repeaters. It is based in Washington, DC.

XM's business model is to provide pay-for-service radio, with commercial-free music channels, analogous to the business model for premium cable television channels. They also provide other data services such as weather information for pilots and weather spotters. In addition, they transmit coded traffic information directly to navigation systems using TMC technology. Their service includes music channels, news, sports, talk and entertainment channels, premium channels, regional traffic and weather channels. The XM signal uses 12.5 MHz of the S band: 2332.5 to 2345.0 MHz. XM's competitor in the U.S. is Sirius.

Sirius is a (DARS) service in the United States that provides streams of music, sports, news and entertainment. The streams are broadcast from three satellites in an elliptical geosynchronous orbit above North America. Sirius is based in New York City. Its business model is to provide pay-for-service radio, free of commercials, analogous to the business model for cable television.

Sirius' spacecraft Sirius 1 through Sirius 4 was manufactured by Space Systems/Loral. The first three of the series were orbited in 2000 by Proton-K Block-DM3 launch vehicles. Sirius 4 is a ground spare, in storage at SS/Loral's facility in Palo Alto, California. Sirius was previously known as CD Radio. The dog in the Sirius logo is unofficially named "Mongo."

Reginald Sharp is a writer and the webmaster of Satellite Radio: Sirius & XM

Satellite TV: Providing Great...Radio?

For music lovers who thrive on surrounding themselves with the uninterrupted sound of their favorite tunes, satellite TV may provide the perfect diversion. As satellite radio has expanded in popularity since 1992, it has become evident that the format provides almost limitless listening opportunities with hundreds of stations representing nearly every genre of music imaginable. As millions of customers know, the commercial free format offered by satellite radio provides a more pure listening experience than any traditional radio broadcast.

However, for many cash strapped or budget conscious consumers, the switch to satellite radio has been delayed. For them, the additional purchase of a receiver and the monthly subscription fee for the service is not in their entertainment budget. For these more hesitant buyers, satellite TV is apparently able to step in and fill the audio void.

Satellite TV providers have been somewhat quietly providing satellite radio to their customers for a number of years now. Dish Network for example has included over 60 Sirius satellite radio channels in many of their programming packages for their customers at no additional cost since 2004. This is in addition to a similar number of channels of Dish Music and CD music. The combination of the diverse, commercial free satellite radio offerings and the outstanding digital, CD quality audio of satellite TV is the perfect pairing for any audio enthusiast.

Whether a fan of contemporary or classic pop, rock, soul, country, Hip Hop, R&B, Christian, or Electronic Dance the Sirius stations can provide the sound that's required. Any holes in the music programming of the satellite TV provider are quickly filled by Dish Music and CD channels providing everything from KidsTunes to jazz.

Certainly, the majority of consumers in the US purchase some type of premium television service such as cable or satellite TV to enjoy in their homes. For anyone who is a music fan, satellite TV appears to be a great way to get some of the benefits of satellite radio without the additional cost. Great TV and great music for one price, what's not to love?

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