Is Sirius Satellite Radio a True Contender in the Satellite Radio Business?

At present, XM satellite radio has over 7 million subscribers. In comparison to this overwhelming response, Sirius satellite radios confirm applications from over 4 million subscribers. This marked difference between the two gives a clear picture of public opinion. In relation to digital channels, XM Satellite Radio offers over 170 stations from which to choose. Phenomenal in its own rite, Sirius satellite radio offers their subscribers more than 120 channels to choose from but they are still not in very close competition with XM in this respect. When it comes to airing good music that suits different tastes, XM satellite radio has 69 music channels. In this subdivision, Sirius satellite radio service is not far behind and is marked at 67 channels. Though the number of channels may hardly be a deciding factor, what tips the scale for XM satellite radio is its uncontested attempt to offer the maximum number of music channels that are aired commercial free.

In relation to the subjects they base their shows on, entertainment includes comedy, chat shows, books, drama and variety shows. The Sirius satellite radio company is not too far behind when offering the same avenues of entertainment. Since entertainment is at its best in both services, for youngsters the preference towards XM lies in their award-winning XM KiDS channel, which is part of the children's programming network.

As far as Traffic & Weather coverage is concerned XM, over around the clock reporting for 21 major markets, as compared to the 20 markets Sirius has set foot upon, the competition is close. Though this calculation may not speak volumes about XM, the fact that each of XM?s ventures have their own dedicated channel wherein Sirius broadcasts through numerous sharing channels, presents a clearer picture. Despite these evaluations the final decision, whether Sirius is a contender at all or a tough one will be a contentious matter for a long time to come.

As with any two companies that sell the same commodity, the competition is cut throat. This is obvious when considering the amount of revenue that is put at stake if your competitor takes one of your potential clients. Of course, advertising plays a very important role in influencing the market and catching our attention. In the true marketing sense, a commercial that is well received is often the one that wins the battle. Many times choosing a product is based upon whether or not it leaves an impression on you. Keeping this aside, we may never know whether a company is really worth it or not. When comparing whether or not Sirius satellite radio is a contender to XM it may be best to wait and see.

Jerry Baker writes about technology and its influence on our life and families. XM Radio and Sirius Satellite Radio are the two big players in this field. FInd out more about Satellite radio and how to get connected at http://www-satellite.info